The end of 2022 saw the meteoric rise of ChatGPT, an Artificial Intelligence (AI) chatbot that uses natural language processing to create humanlike conversational dialogue. This AI chatbot has captivated sectors and as AI continues reshaping these fields, its impact on the finance industry—and on the daily work of financial advisors is increasingly clear. 

Today, more advisors are turning to AI to enhance their workflows, improve client interactions, and streamline daily tasks. From creating content to crafting policy recommendations, AI is transforming how advisors deliver value. Seven-year MDRT member Joyce Chan and three-year MDRT member Chen Hongyu from Singapore share firsthand insights on how AI is empowering them to work smarter and more effectively in an increasingly digital world by exploring these tools. 

 

Creating social media content  

Engaging clients through social media content is now almost a non-negotiable when it comes to financial advising in the 21st century, and AI tools are proving invaluable in this area. By using AI-powered platforms, advisors can quickly generate social media captions, newsletters, and even design presentation decks tailored for client needs. 

As a financial advisor who is active on social media, Chan regularly uses ChatGPT to write social media captions, build her social media calendar and even develop skeletons for her social media content. “AI is a huge disruptor (of the industry), it really saves us a lot of time and help us to be more productive,” she shares.  

She also shared that AI simplifies the content creation process, allowing advisors to focus on delivering timely, relevant information without the manually doing the work from scratch. “This efficiency means advisors can dedicate more time to personalize client engagement andenhance the client experience,” she explains.  

 

Client servicing with AI 

1. Personalization of services  

In Singapore, most financial advisors offer personalized gifts, cards and greetings for clients during special occasions. By using an image generation tool, Leonardo.AI, Chan takes this to the next level by designing cards in her client’s likeness. “All I have to do is drop prompts that describe my client, decide the image dimensions and voila—AI can create a card that is one-of-a-kind for my client,” she says. She creates these cards regularly for her clients and uses the same tool to create interesting visuals for PowerPoint decks or social media posts as well.  

To ensure that AI produces what she needs, she uses very specific prompts. Even for simple details such as her prospecting messages, Chan inputs her past anecdotes into the Chatbot along with the desired tone of voice so it produces a message that is tailored to her recipient. For example, before Chan reached out to her ex-colleague in the Singapore Police Force, she used AI to craft her opening message—using prompts that mention their past occupations, memories from their night shifts together and with a sentimental tone.  

While some advisors might not be comfortable having AI craft personal messages on their behalf, Chan believes the chatbot merely helps her put her thoughts into words in a shorter amount of time. “The sentiment of the message is genuine, and it is what I truly wish to send to my client, but I use AI because it is faster and better than me,” she emphasizes.  

2. Simplifying technical terms for clients 

Chen also shared his success with AI implementation when servicing clients. At times, it might be challenging or time consuming for financial advisors to simplify complicated industry jargons for clients of different demographics. To increase efficiency, Chen uses AI chatbot to summarise lengthy investment outlook or reports for clients. Additionally, he also tries to shorten and craft clear explanations of specific medical conditions to clients.  

He believes that with digital tools such as AI chatbots, clients are enabled to have a better understanding of their finances on their own accord. “Of course, clients can also fact-check with me after obtaining information online,” he adds.  

 

Preserving the human touch 

As AI becomes more integrated into financial advising, its value in enhancing efficiency, accuracy, and communication is undeniable. For financial advisors, AI tools such as ChatGPT and Gemini are empowering them to deliver faster, more refined insights, and to streamline client interactions.  

Yet, as transformative as these tools are, the importance of the human touch in building lasting client relationships cannot be overstated. AI may handle repetitive tasks and offer data-driven insights, but it is the advisor's empathy, intuition, and personal connection that clients truly value.  

By combining the best of both worlds—AI’s capabilities and the advisor’s unique, human perspective—financial advisors can continue to meet client needs with authenticity, trust, and a forward-thinking approach. 

 

Contact: MDRTeditorial@teamlewis.com