Oct 03 2024
How to define your target market
When should financial advisors turn down a client? Nadia Wijatno, from Singapore, shares how this critical question reshaped her practice. She unpacks how her journey from serving a broad clientele to focusing on a niche market has helped to transform her business.
Topics covered
![How to define your target market [Nadia Wijatno]](https://www.mdrt.org/globalassets/digizuite/34357-en-mdrt-sg_video-interview_how-to-define-your-target-market_thumbnails.png?height=268&width=268&mode=crop)
![Unpacking the concept of long-term care for clients [Mindy Teo]](https://www.mdrt.org/globalassets/digizuite/34254-en-mdrt-sg_video-interview_unpacking-the-concept-of-long-term-care-for-clients_thumbnails.png?height=268&width=268&mode=crop)
![Leveraging HR practices to thrive in financial advising [Rose Ann Mangabo]](https://www.mdrt.org/globalassets/digizuite/34263-en-ph_-video-interview_-leveraging-hr-lessons-and-practices-to-thrive-in-financial-advising_rose-ann-mangabo_thumbnails.png?height=268&width=268&mode=crop)
![3 important daily goal setting habits for a successful practice [Marcus Seet]](https://www.mdrt.org/globalassets/digizuite/34255-en-mdrt-sg_marcus-seet_written-interview_thumbnails.png?height=268&width=268&mode=crop)
![Leveling up from a tech novice to tech savvy advisor [Catherine Chee]](https://www.mdrt.org/globalassets/digizuite/34258-en-mdrt-sg_written-interview_leveling-up-from-a-tech-novice-to-tech-savvy-advisor_thumbnails.png?height=268&width=268&mode=crop)
![Building and maintaining a stable rapport with your clientele [Priyanka Goyal]](https://www.mdrt.org/globalassets/digizuite/34234-en-india_video-interview_priyanka-goyal_revised_thumbnails.png?height=268&width=268&mode=crop)
![A legal approach to excellent financial service [Francis James Torres Rivera]](https://www.mdrt.org/globalassets/digizuite/34213-en-ph_video-interview_a-legal-approach-to-excellent-financial-service_francis-james-torrres-rivera_thumbnails.png?height=268&width=268&mode=crop)
![Financial security as a dream destination [Maryam Carol Valeña]](https://www.mdrt.org/globalassets/digizuite/34212-en-ph_written-interview_-financial-security-as-a-dream-destination_maryam-carol-valena_thumbnails.png?height=268&width=268&mode=crop)
